10/12/2010

Mascus reaches 100,000 used equipment ads

Mascus, one of the biggest names in the world for the sale of used construction machinery, agricultural, material-handling equipment, forestry, transportation trucks and machinery has just reached a major sales milestone – 100,000 used equipment ads.

This latest breakthrough follows the news that Mascus had reached over 1, 2 million unique users per month and means that there’s now even more reason for buyers from all over Europe, the US, Canada, South Africa, Australia, the Far East and the Russian Federation to browse and compare ads for machinery on Mascus.

“Reaching 100,000 ads is extremely significant for Mascus,” comments Sales Director Rickard Petersson. “We’re obviously pleased but not that surprised. We’ve worked hard to strengthen our reputation as an international company selling in all countries by developing new services that make Mascus easier and quicker for our customers to sell their used equipment and to visitors to buy the used equipment and machinery they need.”

Such innovative new services include My Mascus, which allows private users registered on Mascus to, bookmark favourite machines and equipment, place “Want Ads” or get email alerts when items become available; Ad Index, that improved Mascus SEO; compare tool, that allowed adverts to be compared by different factors; Brand Pages, that helps buyers find the right used piece of equipment or transportation vehicle, searching by brand type and more..

Mascus now has a presence in 32 countries across five continents in 42 domains and in 35 languages, making it one of the largest and most influential global portals in the heavy equipment trade in the world. Products available will include tractors, trailers, forklifts, excavators, diggers and trucks for sale.

“The fact that customers around the world can search and respond to ads in their own language has been a major element in our international growth,” says Tomasz Odrobinski, Mascus Internationalization Director. “Dealers have been quick to recognise the international opportunities, allowing them to reach new markets in their own language.”

“We’ve managed to sustain stable growth in all our territories, despite the recession,” adds Mascus Managing Director, Fredrik Larsson. “Our belief is that by continually focusing on what end users and customers want, we’ll continue to grow and deliver great value to both advertisers and buyers around the world looking for used equipment.”


Contacts:
Fredrik Larsson, Mascus Managing Director, +358 50 314 2511,
Rickard Petersson, Sales Director, + 46 70 660 2780,
Tomasz Odrobinski, Internationalization Director, + 358 40 750 4922,

About Mascus:
Mascus - Is an electronic marketplace for used farm machinery, forestry, and groundscare equipment and transportation vehicles. Product ranges include tractors for sale, trailers for sale, used trucks for sale, diggers, box trailers, mini diggers and excavators. Mascus makes trading in used machinery and equipment quicker and more efficient by collecting in one place information about the supply and the demand. All dealers, producers, and end users are welcome to offer their used machines and equipment for sale via the marketplace.
Mascus is a trading company of Alma Media Corporation.

Mascus is a trading company of Alma Media Corporation.

Notes for Editors:
Press materials and pictures:
English www.mascus.com/press

General Press Inquiry:


For more information:

Polina Brachkov, Mascus Communication Manager,+ 358 50 381 49 45,

10/12/2010

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